Organisations nowadays, from tiny NGOs to Multinationals, have a bewildering range of choices and options for projecting themselves into the digital world. These include web sites, Social Networking sites (Facebook, Myspace, Ning), Online advertising (Directories, local listings, Banner marketing), Image and Video galleries (Flickr, YouTube), Blogs (Twitter), Email and webinar marketing, Affiliate Networks, Article Marketing, ePR, Shopping engines, and so on. Some of these they control, some they influence and some are completely independent and not necessarily benevolent!
Digital Asset Optimisation is about pulling these different channels together into a coherent strategy. It is a big subject and it is getting bigger by the day. Some organisations have adapted brilliantly to the digital world and others have yet to even notice it.
Chilli Digital is working on a best practise framework to help organisations of any size manage the activities of Digital Asset Optimisation effectively. Our framework will help the organisation answer questions like;
- How do we use social networks to communicate more effectively with our marketplace?
- Who decides if we need a Twitter account?
- Who monitors the digital world for us, and to what end?
- What threats exist from competitors who do this more effectively than we do?
- How do we manage organisation-wide digital assets? How do we even count them?
While we develop this framework we have also created a best practise guide for using your existing external digital assets such as Facebook accounts and YouTube content.
Contact us to hear more about our approach to digital asset optimisation and to request a copy of the best practise guide.
Jake Holloway's Profile
Create your badge
