Use of targetted mini-sites for SEO

Paid link building services involved a number of activities which skate around the edge of Google's rules on paid link buying and on creating 'linking schemes'. For example, some link building agencies and site owners develop extensive networks of web sites and affiliate sites and blogs that they control but that are not overtly connected to the main site (e.g. 'sock-puppet blogs').

These mini-sites link to the main site for purposes of supplying PageRank and relevance. This mini-site strategy for SEO works fairly well - although it takes time to work and has to be done through third-parties. You also should host the mini-sites on different servers otherwise Google can easily spot the connections.

Our use of mini-sites for one customer in Real Estate, takes a different and more legitimate approach. This customer has property for sale around the world in over 40 different countries. As they are still fairly new, getting ranking on one site for around 2M - 3M different keywords is going to take a lot of time!

However it is much easier to copy their properties to a network of location-specific mini-sites and try to optimise each site for a narrower range of keywords. For this reason we have built a network of sites based on specific regions and helped the customer build a mini-site engine that automatically builds the site and displays the property for sale in that region.

The mini-sites include;

Property for sale Tavira

Cheap Property for sale

Czech real estate

French property for sale

Florida property for sale

Investment property for sale

Property in the Caribbean

Turkish real estate

Property in Hungary

Italian property for sale

Property in Thailand