It does not matter how big, or small, your organisation is. It does not matter how effective or not your current Online marketing is - or how good or bad you think your web site is.
Or even if you don't really believe that people look for organisations like you 'on the web'.
If you do one thing only, Start collecting Email addresses of existing, past and potential customers today!
Of all of the different Online marketing techniques one can use, Email marketing is one of the easiest and cheapest to do. And one of the most effective.
But it requires you to have a good list of email addresses.
Every organisation that has ever started doing Email marketing says three things;
- We wish we had started doing this before
- We wish we had started collecting email addresses (weeks, months, years) ago!
- Can we just buy a list of email addresses? (a big subject in it's own right - the quick answer is B2C - Yes but be careful, B2B - probably not!)
How you make use of them is another subject for another tip! But today just start collecting!
Places you can passively collect email addresses from;
- Social networks (join lots of groups)
- Previous contacts
- Websites
- Emails to you
- Previous marketing exercises
- Subscriptions
- Old emails
- Etc.
You can actively obtain people's Email addresses by a number of direct, permission and viral marketing techniques. Of which more in later tips.
Easiest place to keep them is in a spreadsheet - along with other information about them.
Of course, Email Marketing is a substantial subject in it's own right. And becoming good at it takes practise. But it is amazing how asking the right question by email - at the right time - can get you through doors that seem closed.
Chilli Digital manage Email Marketing campaigns for B2C and B2B customers. Contact us today to find out more about our Email marketing services.
The Chilli Digital "101 Online Marketing actions you should take before your business dies" is designed to help you get started with SEO, Email Marketing, Web site management, Social Networks and Digital Asset Optimisation. It is also available via the Chilli Digital Twitter feed and via Facebook. If you want to get serious about Online Marketing, contact Chilli Digital via 020 8241 8818. If the line is busy please try again later.
