More Traffic, Conversions and Profits

Unsurprisingly, we get asked a lot about Twitter nowadays! It is definitely the flavour of the month in B2C and B2B marketing circles. The question is always the same.. How do I exploit Twitter!? First of all, what is Twitter? Twitter is a micro-blogging site which allows people to easily

The difference between professionals and amateurs in most disciplines comes down to writing things down.  This is because professionals always try to improve what they do - and without writing down what changes you make to your Online presence - and measuring what impact that had - there is no

Most companies assume that using Social Networking sites doesn't apply that well to the promotion of B2B (business to business) web sites. While it is true that they have a less obvious application when compared to B2C sites, there is much to be gained from the following basic suggestions. S

Organisations nowadays, from tiny NGOs to Multinationals, have a bewildering range of choices and options for projecting themselves into the digital world. These include web sites, Social Networking sites (Facebook, Myspace, Ning), Online advertising (Directories, local listings, Banner marketi