More Traffic, Conversions and Profits

Google Feedburner is a useful way of creating easily distributed RSS feeds that users can subscribe to (in tools like Outlook) or that web site owners can embed in their web sites (and thus syndicate your content and build links for you!)For example, the Home Information Packs and Conveyancing s

These are some free SEO and Social Media tools that may help with your Online Marketing projects.SEO-blogger plug-in for Firefox - keep count of keywords used as you write. Google's keyword research tool - keep track of what the world is searching for.Ping.fm - allows updating across multiple S

Constant Contact is one of two email marketing platforms we use and is definitely our tip for Best Value email marketing platform! If you want to experiement with less than 100 email contacts, you could do worse than sign up for a free 60-day evaluation account from Constant Contact. It gi

We are great fans of Email marketing and use both Dotmailer and ConstantContact on behalf of clients and in-house. So we're in a fairly good position to compare these two email marketing tools. The first thing to say is that both are very good and represent a great way to get into real Email m

Unsurprisingly, we get asked a lot about Twitter nowadays! It is definitely the flavour of the month in B2C and B2B marketing circles. The question is always the same.. How do I exploit Twitter!? First of all, what is Twitter? Twitter is a micro-blogging site which allows people to easily

The difference between professionals and amateurs in most disciplines comes down to writing things down.  This is because professionals always try to improve what they do - and without writing down what changes you make to your Online presence - and measuring what impact that had - there is no

If your web site is designed to generate enquiries or leads rather than online sales, some very simple changes to your forms can yield huge increases in your conversion ratio (the ratio of visitors to enquiries). These changes are 100% proven - we have implemented them several times and the i

It does not matter how big, or small, your organisation is. It does not matter how effective or not your current Online marketing is - or how good or bad you think your web site is. Or even if you don't really believe that people look for organisations like you 'on the web'. If you do o

Most companies assume that using Social Networking sites doesn't apply that well to the promotion of B2B (business to business) web sites. While it is true that they have a less obvious application when compared to B2C sites, there is much to be gained from the following basic suggestions. S

If you are new to Webinars and GoToWebinar, here are some practical tips for using GoToWebinar effectively. Pre-webinar Admin Embed the GoToWebinar invitation URLs into your web site Create your own 'how to use our webinar system' PDF and mail it all attendees (based on these documents) Al