The difference between professionals and amateurs in most disciplines comes down to writing things down. This is because professionals always try to improve what they do - and without writing down what changes you make to your Online presence - and measuring what impact that had - there is no
Organisations nowadays, from tiny NGOs to Multinationals, have a bewildering range of choices and options for projecting themselves into the digital world. These include web sites, Social Networking sites (Facebook, Myspace, Ning), Online advertising (Directories, local listings, Banner marketi