Search results for Chilli Digital 101 and SEO and PPC

Chilli Digital 101 #11 - Keep a Marketing Log and Diary

The difference between professionals and amateurs in most disciplines comes down to writing things down.  This is because professionals always try to improve what they do - and without writing down what changes you make to your Online presence - and measuring what impact that had - there is no

Chilli Digital 101 #10 - Pick a keyword and write some content!

If you have followed the previous 9 tips, you should now have a good idea about your core target keywords. You also have the ability to add pages and measure what keywords ARE finding your web site. So now it's time to take some direct SEO action! By the way, it's a great feeling when you

Chilli Digital 101 #9 - Join LinkedIn and create a Company profile

LinkedIn is a very well established business social network - with 35 Million members - and it offers some great features for business to business Online marketing and SEO. By joining LinkedIn you can do the followsing;Connect to past and current customers, suppliers, peers and colleaguesExtend

Chilli Digital 101 #8 - Understand your Online customers with Google Analytics

Unless you have the money for sophisticated paid Analytics tools, using Google Analytics - which is FREE - is something of a no-brainer.  But first an explanation of what Google Analytics is for and why you need to have analytics for your web site.What is Google Analytics for?GA tracks ever

Chilli Digital 101 #5 - Rewrite your existing content using target keywords and basic on-page SEO

Assuming you have the necessary skills and permissions to re-word an existing page of content on your web site (if not see tip #1), and you have chosen some target keywords you can now start the most basic of all SEO activities. Content re-writing.The art of good content writing for SEO is; Cho

Chilli Digital 101 #4 - Check that Google knows you are alive!

Google accounts for 70% - 80% of all searches carried out in English. So I talk about Google all the time when I really mean search engines in general. However, in this case I mean Google because if they don't know your web site exists the others certainly won't! First of all remember that

Chilli Digital 101 #3 - Learn to speak Keyword

Keywords are the phrases people type in to Google and other Search Engines. For example "left-handed mandolin" or "apartment for sale in berlin". Some keywords are typed in over and over again, but a quarter of all keywords typed in during a day have never been used before! So targeting 'popul

Chilli Digital 101 #2 - Start a simple Blog

Having an external Blog about a subject closely related to your business or organisation is a very simple and valuable thing to do. It will take time (2-3 months) to bear fruit but the sooner you start the sooner it will help. How to start a simple Blog Decide on a subject that both relat

 
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