More Traffic, Conversions and Profits

If you are new to Webinars and GoToWebinar, here are some practical tips for using GoToWebinar effectively. Pre-webinar Admin Embed the GoToWebinar invitation URLs into your web site Create your own 'how to use our webinar system' PDF and mail it all attendees (based on these documents) Al

What is an SEO all rounder? And is that the same as an SEO expert? I pose the question as I have begun to see the term "SEO all rounder" more and more in job adverts. In my opinion, the role of an SEO all rounder goes somewhat beyond straight technical optimisation, and starts to interface with

I had an interesting series of phone conversations recently connected to an Interim role as Digital Director at Overseas Property Centres. Essentially I was cold-called by a sales person trying to "sell me a position on page one of Google". It was a total scam of the boiler-room type. To a

Property for sale on the web is a fairly competitive world! For example, Google reports around 30 Million pages indexed for the term "property france". So to get ANY chance of a natural click you have to be in the top 0.0001%! The logical alternatives you have are SEO (or more specifically

Search engine optimisation (SEO) is the name given to all of the activities involved in making a web site rank higher in the search engines for a given set of keywords. For example, if you sell overseas property then you would want to rank highly for the word 'property' plus all of the location

Paid link building services involved a number of activities which skate around the edge of Google's rules on paid link buying and on creating 'linking schemes'. For example, some link building agencies and site owners develop extensive networks of web sites and affiliate sites and blogs that th

Most companies assume that using Social Networking sites doesn't apply that well to the promotion of B2B (business to business) web sites. While it is true that they have a less obvious application when compared to B2C sites, there is much to be gained from the following basic suggestions. S

A surprisingly large number of small and medium sized Organisations do not really have control of their web sites. Either they don't have the right skills, they lack the necessary permissions or their web sites have not been created on platforms that allow them control. The obvious questions

Having an external Blog about a subject closely related to your business or organisation is a very simple and valuable thing to do. It will take time (2-3 months) to bear fruit but the sooner you start the sooner it will help. How to start a simple Blog Decide on a subject that both relat

Keywords are the phrases people type in to Google and other Search Engines. For example "left-handed mandolin" or "apartment for sale in berlin". Some keywords are typed in over and over again, but a quarter of all keywords typed in during a day have never been used before! So targeting 'popul